I’m a designer first. Everything else I’ve learned came from wanting to make ideas real. Code, strategy, systems — they all started as a way to give shape to imagination.

My path started in graphic design and art direction, where I learned the power of storytelling through form and detail. Over time, curiosity led me deeper into the technical side of how things work. I taught myself to code, built my own tools, and began designing systems as much as visuals. What I found is that good design lives in both — the way something looks, and the way it behaves.

Over the last decade, I’ve worked with brands large and small, from Beats by Dre and L’Oréal to Crate & Barrel, Elle, and independent startups around the world. Each taught me something different about how design drives growth and shapes perception. Whether it’s launching a new identity, building a product from scratch, or rethinking a digital experience, my focus has always been the same: to make it meaningful, simple, and built to last.

Builtwell was born from that mindset. It’s a design and technology studio that treats code as a creative material and design as a strategic tool. We help brands find clarity, build systems that scale, and create experiences that feel as good as they look. From identity systems and web platforms to AI-driven tools and e-commerce, we design for the full arc of how people experience a brand.

I believe great design isn’t decoration — it’s direction. It gives form to an idea, connects people to purpose, and turns ambition into something tangible. Every project is an opportunity to build something that matters, something that works, and something that lasts.