Builtwell: 10 years in the making

Estimated reading time: 2 mins

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Change often whispers before it roars. Recently, Ignacio and Vorrel felt that whisper grow into a compelling call for transformation. With a decade of successful collaboration behind them, the duo recognized the potential to create something entirely new—Builtwell Studio!

Some stories don’t happen overnight. Ours took ten years.
Ten years of late-night conversations, parallel projects, and sketchbooks full of ideas. Ten years of imagining what it would look like to finally join forces, to bring together our different disciplines, instincts, and ways of seeing the world.

Builtwell was born from that long anticipation. When the moment came, it felt less like starting something new and more like finally stepping into a rhythm that was always there. The years apart gave us distance to grow our skills—branding, product, strategy, design systems, code—and the years together gave us trust. When we finally converged, everything clicked.

What we’ve built since is not just a studio, but a way of working. We don’t see “strategy” over here and “execution” over there. We see one fluid process: listening deeply, shaping bold ideas, and building them into systems that last. That’s why we’ve been able to work across so many industries, from music to fashion, media to tech, startups to global names—always finding what makes a brand matter and bringing it to life with clarity and craft.

Ten years in the making means we don’t take collaboration lightly. Every project carries the weight of that decade of dreaming and the joy of finally doing it together. It means we know how to stretch, adapt, and push for the kind of work that still excites us years later.

This is Builtwell. Ten years of paths converging into one.
And we’re just getting started.