DoorDash
Experience strategy and campaign creative for DoorDash Ads.
Wireframing
App Design
Design System
DoorDash Ads is where brands meet the marketplace, and both sides of it need design: the strategy for how sponsored content shows up in the app, and the creative that makes advertisers look good inside it. The engagement covered experience strategy, experience design, final content, and a shared component library. Shown here: the DoorDash x Diageo holiday campaign. Every bottle got the treatment across Meta, with statics, animated end cards, and carousels for Casamigos, Crown Royal, Don Julio, and Johnnie Walker Blue, carried through to sponsored brand pages and in-app placements. Give spirits. Not socks.
Wireframing
App Design
Design System
A full-funnel holiday suite
The suite is built to flex: one campaign idea, cut for every placement and every label. Feed statics carry the brand line, story statics give each bottle its moment, animated end cards handle retargeting, and carousels walk from gift idea to order. Landing pages and in-app messages close the loop at checkout.
