KFC's calendar swings between big product moments and always-on performance work, and both need the same thing: food that looks irresistible at every size. The engagements ran across the Chicken Nuggets launch, the return of the Double Down, performance marketing systems, and loyalty experience reviews for kfc.com and the app. The films lean into spectacle: nuggets raining in slow motion, buckets bursting open, the Double Down rebuilt glossy and dripping for its comeback. Art direction keeps the food first and the red everywhere, built to make you hungry whether it plays as a six second pre-roll or a menu board.