Authentic flavors deserve an authentic digital presence
Aldana
August 18, 2025
Thank you for considering Builtwell as your partner. We are truly excited for this opportunity to collaborate with you on this project. We will leverage our collective experience and capability to produce an outcome you will be extremely proud of.
This statement of work will encompass the market research, concepting, naming, logo design, branding & identity, and label design.
Builtwell, LLC, and Maria Cristina Aldana will collaborate together to create an original logo design for this new seasoning product. It will consist of a research & discovery phase, name and logo generation phase, moodboard and art direction phase, design phase, and final delivery of the name, logo, and label design. The goal of this project is to create a brand that people will identify with and love.
If you have any questions about this proposal, please do not hesitate to reach out to me directly.
Thank you,
Per project
This plan includes:
Structured milestone-based payments
50%
Due Sep 10, 2025
Feel free to reachout with any questions. We’d be happy to clarify anything in the document. Once you feel comfortable, sign the document and send it back to me. I will send you a final signed version of this document for your records.

Chief of Experience
I design experiences that turn complexity into clarity and friction into loyalty, making clients, employees, and citizens say “Wow.” As an Experience Architect (CX/UX/EX), I map hidden pain points, transform legacy processes into intuitive, multi-sensory journeys, and embed measurable impact from the first interaction to long-term retention. My work has lifted employee retention, reduced digital friction, and multiplied satisfaction scores across industries from SaaS and finance to healthcare, luxury, and the public sector. With a global, trilingual toolkit and a track record of reshaping how people connect with brands and institutions, I help organizations create the kind of moments that matter—and last.
Lyon, Auvergne-Rhône-Alpes, France

Terms and conditions
These are the terms and conditions (the "Terms") to the contract agreed to by and between Maria Christina Aldana ("Client") and Builtwell, LLC (“Builtwell”) dated Nov 11, 2024 (together with these Terms, the "Agreement").