Strategic brand design for a modern wealth management firm
Fratarcangeli Wealth Management
October 2, 2025
This proposal outlines a comprehensive brand identity design for Fratarcangeli Wealth Management, aiming to enhance their market presence and align their visual identity with their strategic goals.
At Builtwell, we believe design is more than aesthetics—it's a strategic asset that drives value and propels growth. Our manifesto champions bold innovation and purposeful design, ensuring every project is a testament to our commitment to excellence. We craft solutions that not only meet needs but exceed expectations, transforming visions into reality with precision and confidence.
In this phase, we will conduct a thorough analysis of the current brand and its position in the market.
We will develop the visual elements of the brand, ensuring they reflect the company's values and mission.
The final phase involves applying the new brand identity across all platforms and materials.
Per project
This plan includes:
Structured milestone-based payments
50%
Due upon milestone completion
50%
Due upon milestone completion



Review and sign the proposal to initiate the project.
Submit the initial deposit to secure your project timeline.
Schedule a meeting to discuss project details and next steps.

Partner
Jeremy helps usher in new marketing concepts, processes, and technologies. He leverages emerging AI technologies to accelerate creation, ideation, delivery, and outputs. His background spans 25 years in search marketing, user experience design, development, and demand generation. He previously ran Traffic, a boutique digital marketing firm acquired in 2021. When not advising on marketing and experience strategy, Jeremy teaches digital marketing at the University of Michigan. He can routinely be found contributing ideas to transformative strategies that make enterprise corporations leaner, more agile, and more capable than their competition.
Troy, Michigan

Terms and conditions
These are the terms and conditions (the "Terms") to the contract agreed to by and between Maria Christina Aldana ("Client") and Builtwell, LLC (“Builtwell”) dated Nov 11, 2024 (together with these Terms, the "Agreement").