Chat

Artifacts

9 artifacts the chat can answer with. The model picks and arranges them as a json-render spec; packages and case studies are filled from Sanity by slug, so the model never writes a price. Each shows on the main chat and the builder chat, with the spec it streams.

Buttons show what the chat would send.

PackageCard

One Builtwell package from getPackages, by slug: its price, timeline and everything included, with a button to choose it. note is one line on why it fits them. Use for 'what's included in X?', 'how much is X?'.

In-house-like

Best fit

$4,500per month

$100/h

Your designer on call, every month. For businesses that need steady creative support—site updates, content, and quick-turn projects—without hiring in-house.

Fits a launch in the next two months.

What's included

  • Website maintenance & updates
  • SEO tune-ups
  • Content refreshes & blog posts
  • Updating site copy
  • Expanding product catalogs
  • Collateral design (decks, PDFs, sales materials)
  • Event promo graphics
  • Quick-turn design projects
  • Ongoing marketing support
Light

In-house-like

Best fit

$4,500per month

$100/h

Your designer on call, every month. For businesses that need steady creative support—site updates, content, and quick-turn projects—without hiring in-house.

Fits a launch in the next two months.

What's included

  • Website maintenance & updates
  • SEO tune-ups
  • Content refreshes & blog posts
  • Updating site copy
  • Expanding product catalogs
  • Collateral design (decks, PDFs, sales materials)
  • Event promo graphics
  • Quick-turn design projects
  • Ongoing marketing support
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"PackageCard","props":{"slug":"in-house-like","recommended":true,"note":"Fits a launch in the next two months."},"children":[]}}

PackageComparison

Two to four packages from getPackages side by side: price, timeline and what each includes. Use for 'what's the difference?', 'which one?', 'what's included in each package?'.

In-house-like

$4,500per month

$100/h

  • Website maintenance & updates
  • SEO tune-ups
  • Content refreshes & blog posts
  • Updating site copy
  • Expanding product catalogs
  • Collateral design (decks, PDFs, sales materials)
  • Event promo graphics
  • Quick-turn design projects
  • Ongoing marketing support

Capture

$15,000flat fee

1 week

  • Creative direction + moodboards
  • Shot list + style exploration
  • Production (scheduling, casting, location)
  • 1–2 day photo shoot (team, lifestyle, product)
  • Editing + retouching
  • Asset library sized for web, social, and print

Sprint

$12,000flat fee

3–4 weeks

  • Brand workshop + kickoff
  • Logo system (logotype, favicon, symbol)
  • Color palette
  • Typography specifications
  • Look & feel moodboards
  • Lightweight brand guidelines (PDF)
  • Social media starter templates
Light

In-house-like

$4,500per month

$100/h

  • Website maintenance & updates
  • SEO tune-ups
  • Content refreshes & blog posts
  • Updating site copy
  • Expanding product catalogs
  • Collateral design (decks, PDFs, sales materials)
  • Event promo graphics
  • Quick-turn design projects
  • Ongoing marketing support

Capture

$15,000flat fee

1 week

  • Creative direction + moodboards
  • Shot list + style exploration
  • Production (scheduling, casting, location)
  • 1–2 day photo shoot (team, lifestyle, product)
  • Editing + retouching
  • Asset library sized for web, social, and print

Sprint

$12,000flat fee

3–4 weeks

  • Brand workshop + kickoff
  • Logo system (logotype, favicon, symbol)
  • Color palette
  • Typography specifications
  • Look & feel moodboards
  • Lightweight brand guidelines (PDF)
  • Social media starter templates
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"PackageComparison","props":{"slugs":["in-house-like","capture","brand-identity"]},"children":[]}}

CaseStudyCard

One real case study you found with searchWork, searchProjects or getCaseStudy, by slug: image, title, year, overview and a link. note is one line on why it's relevant to them.
DoorDash

DoorDash2024

A brand with the same kind of audience as yours.

View case study
Light
DoorDash

DoorDash2024

A brand with the same kind of audience as yours.

View case study
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"CaseStudyCard","props":{"slug":"doordash","note":"A brand with the same kind of audience as yours."},"children":[]}}

Checklist

A short list with checkmarks: what they'd get, what we need from them, next steps. Three to seven items.

What we need from you

  • Your logo files, if you have them
  • Two or three brands you admire
  • Who your best customers are
  • One person who can sign off
Light

What we need from you

  • Your logo files, if you have them
  • Two or three brands you admire
  • Who your best customers are
  • One person who can sign off
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"Checklist","props":{"title":"What we need from you","items":["Your logo files, if you have them","Two or three brands you admire","Who your best customers are","One person who can sign off"]},"children":[]}}

Timeline

Phases of a project in order, e.g. discovery, design, build, launch. Durations only from a package's published timeline or as a clear estimate.

How the next six weeks go

  1. 1

    DiscoveryWeek 1

    We learn your business and your customers.

  2. 2

    DirectionWeeks 2 to 3

    Two brand directions, one chosen together.

  3. 3

    DesignWeeks 4 to 5

  4. 4

    HandoverWeek 6

    Guidelines and files your team can use.

Light

How the next six weeks go

  1. 1

    DiscoveryWeek 1

    We learn your business and your customers.

  2. 2

    DirectionWeeks 2 to 3

    Two brand directions, one chosen together.

  3. 3

    DesignWeeks 4 to 5

  4. 4

    HandoverWeek 6

    Guidelines and files your team can use.

Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"Timeline","props":{"title":"How the next six weeks go","steps":[{"title":"Discovery","duration":"Week 1","description":"We learn your business and your customers."},{"title":"Direction","duration":"Weeks 2 to 3","description":"Two brand directions, one chosen together."},{"title":"Design","duration":"Weeks 4 to 5","description":null},{"title":"Handover","duration":"Week 6","description":"Guidelines and files your team can use."}]},"children":[]}}

Callout

One point worth setting apart: a caveat, a tip, what's not included.
Light
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"Stack","props":{"direction":null},"children":["info","tip"]}}
{"op":"add","path":"/elements/info","value":{"type":"Callout","props":{"tone":"info","title":"Not included","text":"Photography and printing are quoted separately."},"children":[]}}
{"op":"add","path":"/elements/tip","value":{"type":"Callout","props":{"tone":"tip","title":null,"text":"Start with Identity and add the website when you're ready."},"children":[]}}

NextStep

A call to action closing the answer. book_call opens the contact page; choose_package picks the package in slug; ask sends message as the visitor's next question.

Want to talk it through?

Thirty minutes with the team, no deck.

Book a call

Not sure which fits?

Light

Want to talk it through?

Thirty minutes with the team, no deck.

Book a call

Not sure which fits?

Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"Stack","props":{"direction":null},"children":["call","ask"]}}
{"op":"add","path":"/elements/call","value":{"type":"NextStep","props":{"title":"Want to talk it through?","description":"Thirty minutes with the team, no deck.","label":"Book a call","intent":"book_call","slug":null,"message":null},"children":[]}}
{"op":"add","path":"/elements/ask","value":{"type":"NextStep","props":{"title":"Not sure which fits?","description":null,"label":"Help me choose","intent":"ask","slug":null,"message":"Which package fits a small team launching this year?"},"children":[]}}

Stack

Groups artifacts. vertical (default) stacks them; horizontal sets two or three side by side, e.g. two PackageCards.
Light
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"Stack","props":{"direction":"horizontal"},"children":["one","two"]}}
{"op":"add","path":"/elements/one","value":{"type":"CaseStudyCard","props":{"slug":"doordash","note":null},"children":[]}}
{"op":"add","path":"/elements/two","value":{"type":"CaseStudyCard","props":{"slug":"taco-bell","note":null},"children":[]}}

Section

A titled group of artifacts, for an answer with more than one part. A whole answer: two packages side by side and a next step.

Two ways to start

Both include guidelines your team can use.

In-house-like

Best fit

$4,500per month

$100/h

Your designer on call, every month. For businesses that need steady creative support—site updates, content, and quick-turn projects—without hiring in-house.

Fits a launch in the next two months.

What's included

  • Website maintenance & updates
  • SEO tune-ups
  • Content refreshes & blog posts
  • Updating site copy
  • Expanding product catalogs
  • Collateral design (decks, PDFs, sales materials)
  • Event promo graphics
  • Quick-turn design projects
  • Ongoing marketing support

Capture

Photography add on

$15,000flat fee

1 week

Original photos that make your brand feel real. For teams that want consistent, ownable images—products, people, and lifestyle—delivered ready for web and social.

What's included

  • Creative direction + moodboards
  • Shot list + style exploration
  • Production (scheduling, casting, location)
  • 1–2 day photo shoot (team, lifestyle, product)
  • Editing + retouching
  • Asset library sized for web, social, and print

Want to talk it through?

Thirty minutes with the team, no deck.

Book a call
Light

Two ways to start

Both include guidelines your team can use.

In-house-like

Best fit

$4,500per month

$100/h

Your designer on call, every month. For businesses that need steady creative support—site updates, content, and quick-turn projects—without hiring in-house.

Fits a launch in the next two months.

What's included

  • Website maintenance & updates
  • SEO tune-ups
  • Content refreshes & blog posts
  • Updating site copy
  • Expanding product catalogs
  • Collateral design (decks, PDFs, sales materials)
  • Event promo graphics
  • Quick-turn design projects
  • Ongoing marketing support

Capture

Photography add on

$15,000flat fee

1 week

Original photos that make your brand feel real. For teams that want consistent, ownable images—products, people, and lifestyle—delivered ready for web and social.

What's included

  • Creative direction + moodboards
  • Shot list + style exploration
  • Production (scheduling, casting, location)
  • 1–2 day photo shoot (team, lifestyle, product)
  • Editing + retouching
  • Asset library sized for web, social, and print

Want to talk it through?

Thirty minutes with the team, no deck.

Book a call
Dark, as in the builder
{"op":"add","path":"/root","value":"main"}
{"op":"add","path":"/elements/main","value":{"type":"Section","props":{"title":"Two ways to start","description":"Both include guidelines your team can use."},"children":["pair","next"]}}
{"op":"add","path":"/elements/pair","value":{"type":"Stack","props":{"direction":"horizontal"},"children":["a","b"]}}
{"op":"add","path":"/elements/a","value":{"type":"PackageCard","props":{"slug":"in-house-like","recommended":true,"note":"Fits a launch in the next two months."},"children":[]}}
{"op":"add","path":"/elements/b","value":{"type":"PackageCard","props":{"slug":"capture","recommended":null,"note":null},"children":[]}}
{"op":"add","path":"/elements/next","value":{"type":"NextStep","props":{"title":"Want to talk it through?","description":"Thirty minutes with the team, no deck.","label":"Book a call","intent":"book_call","slug":null,"message":null},"children":[]}}