Time Out Taco needed more than a logo—they needed a brand identity that would support their vision and drive real growth. Working closely with founders Maria Cristina Aldana and Nabil Ashi, we transformed their brand vision into a cohesive visual system that positions them confidently in the competitive food industry. Our approach went beyond aesthetics. Through strategic design thinking and collaborative partnership, we delivered a complete brand identity encompassing logo mark, typography, and color palette. Every design decision was guided by one principle: design creates value. The challenge was creating an identity that would work seamlessly across all touchpoints—from digital platforms to print materials, from social media to storefront signage. We developed a flexible visual system that maintains consistency while allowing for growth and evolution. From initial concept exploration to final asset delivery, this project demonstrates how strategic design thinking translates directly into business value. The result isn't just a beautiful brand—it's a powerful tool that helps Time Out Taco build recognition, establish trust, and compete effectively in their market.