Branding
Branding isn't a logo, a colour palette or a tagline. It's the feeling people get when they think about you.
- Brand strategy
- Brand positioning
- Design system
- Brand guidelines
- Pitch and slide decks
- Stationery
- Social media assets
- Packaging
Guidelines
Brand
Builtwell is a borderless creative studio: branding, websites and marketing for founders and teams who care about doing it well. Everything on these pages exists to make that visible.
At a glance
The brand in one frame: the poster type, black and off-white, the work behind it.
Branding · Websites · Marketing
Builtwell
Design that creates real value, for the people who buy and the business that sells.
Principles
How Builtwell decides, when a brief could go either way.
- 01
Craft, not volume
A small studio that works with founders who care about craft. Fewer things, made properly, and finished.
- 02
Show the work
No decks for the sake of decks, no frameworks to hide behind. Moodboards, prototypes and real pages people can react to.
- 03
Story over features
Competitors can copy features and undercut price. They can't steal a story, so every brand starts from one.
- 04
Yours to keep
Everything in Figma or code, handed over, simple to update without calling a developer.
What Builtwell does
Three services, each with the line that sells it. Read from the same file the builder writes pages from.
Websites
Social platforms own your audience. Your website is the only digital space you truly control.
- Wireframing
- Website design
- Website development
- App design
- Ecommerce
- Landing pages
- Copywriting
- SEO
Marketing
Competitors can copy your features and undercut your price. They can't steal your story.
- Email design
- Email marketing
- Digital ads
- Paid media
- Programmatic display
- Rich media
- Blog content
- Graphic design
Packages
Fixed fees, so a founder knows what they are buying before the first call.
| Package | Fee | What it is |
|---|---|---|
| Sprint | $12,000 | A fast push to give your idea a clear face: a logo, colours and lightweight guidelines to launch quickly. |
| Identity | $20,000 | We uncover your story, design your look and hand you a brand system you can actually use. |
| Build | $30,000 | A modern website designed and built to perform, simple to update without calling a developer. |
| Capture | $15,000 | Original photos of products, people and lifestyle, delivered ready for web and social. |
| In-house-like | $4,500 a month | Your designer on call every month: site updates, content and quick-turn projects, without hiring. |
Who it's for
Startups
A free one-week Brand Sprint for startups, a $12,000 value.
Small businesses
Restaurants, shops and local brands that need to look as good as they are: Aldana, La Niña, Time Out Taco.
Teams
Marketing and product teams that need a designer on call without hiring one.
The name
Builtwell is one word, always. Not Built Well, not BuiltWell, not built well as a pun.
Builtwell
Capital B, the rest lowercase, in running text and headings alike. The display classes set it in caps on their own.