Embrujo, an authentic Mexican spice blend company, dared to break conventional branding wisdom by choosing a Spanish name in an English-speaking market. Rooted in Maria's kitchen magic and steeped in cultural tradition, they partnered with us to transform their courageous authenticity into a powerful brand foundation. Together, we crafted a mystical identity that turns everyday cooking into enchanting rituals, building layers of emotional resonance around the name "Embrujo." The result is a differentiated brand that doesn't just sell spices—it delivers magical culinary experiences that honor Mexican heritage while captivating hearts across cultures.