Tlynt
A casting platform bridges the gap between authentic talent and targeted advertising.
Brand Guidelines
Brand Positioning
Tlynt, a revolutionary casting platform, recognized that consumers increasingly crave authentic advertising with talent that reflects their real lifestyle and self-image. Traditional casting methods relied heavily on aspirational agency talent, making campaigns feel disconnected from target audiences. They partnered with us to create the first online marketplace specifically designed to connect advertisers with "real people" talent—authentic individuals, couples, families, and friends who bring genuine relatability to commercial campaigns. Together, we developed a streamlined platform that transforms the inefficient, costly process of street casting and open calls into a targeted, cost-effective solution. The result is a game-changing platform that doesn't just cast talent—it bridges the authenticity gap between brands and consumers, enabling more relatable advertising while creating new opportunities for everyday people to participate in the creative economy.
Brand Guidelines
Brand Positioning
The Problem
Traditional casting methods for advertising campaigns primarily rely on existing talent sources from agencies, resulting in aspirational looks that make campaigns appear less authentic to target audiences. Casting directors have tried to supplement with "real people" through time-consuming street casting and open calls, often resulting in thousands of irrelevant submissions and inefficient, costly processes for advertisers.
The Solution
Tlynt is the first online platform to offer a streamlined source of "real people" talent for commercial campaigns. Producers, advertising agencies, and advertisers can quickly search for talent that matches their campaign's target audience, including real couples, families, and friends. The platform provides quality-controlled talent profiles with photos, videos, and social media connections, making authentic casting efficient and cost-effective.
