Builtwell for restaurants
Your food is right. Now make everything else taste like it.
Brand, menus, signage, packaging and a website for independent restaurants, from a senior team that plans around your service, not the other way round.
No retainer. Fixed fee, quoted after the call.
Everything the brand touches
A logo is one plate. We design the whole table, and test it on the bag and the sign before the website.
- Your placeThe signReadable from across the street at night.
- Your placeThe menuEasy to update when the specials change.
- Your placeThe takeout bagOne colour, cheap to print, still unmistakable.
- Your placeCups and boxesWorks on stock sizes from your supplier.
- Your placeBookMenuThe websiteMenu, hours and bookings in two taps.
- Your placeInstagramTemplates your team can post from on a phone.
A sprint that runs around your service
You won't lose a lunch rush to us. We meet in the gap between services and send everything else to your phone.
- Week 13:00 pm
Kickoff at your place
We come to you between lunch and dinner, eat the food and walk the room.
- Weeks 2 to 3Whenever you're off the line
Directions on your phone
Two or three directions to react to. Reply with a message or a voice note.
- Weeks 3 to 53:30 pm
One review, one decision
We refine the direction you picked and show it on the real things: sign, menu, bag.
- Week 6Before service
Print-ready and handed over
Files go to your printer and sign maker. The website starts, if it's on the menu.
Tables we've already set
Cantinas, churrerías, taquerías and heritage food brands, from the name on the door to the lid on the cup.
Before you say yes
What owners ask us
I can't afford an agency.
You're not hiring one. It's a fixed-fee sprint, scoped and quoted after a free call, with packages for places that haven't opened yet and for ones ready to level up. You pay for outcomes, not hours.
I don't have time for meetings.
The call is 20 minutes. After that we meet between services, at your place, and everything else comes to your phone to answer when you're off the line.
Will it work on a takeout bag as well as the website?
That's where we start. We test the brand on the bag, the sign and the menu before the website, because those are what your guests see first.
How long until I can use it?
Most brand sprints land in three to six weeks. A website follows in four to eight.
Why not a freelancer?
You get a senior team across brand, web and marketing, without the overhead of a hire or the risk of one person doing everything.
Save us a seat between services
Pick a time between services. We'll call you, you tell us about the place.
Twenty minutes, no deck. You'll get a written scope and one fixed fee afterwards, and you decide from there.